I first heard this question during Seth Godin’s talk on “The Tribes We Lead”.
This is a great question to commonly ask ourselves. As an entrepreneur, I would even go as far as suggesting that every time a new business idea comes up, ask yourself this question.
You see, ideas and opportunities are everywhere. But, in this digital media age, if it’s a simple venture to make you more money, it’s designed to work only for a few years.
What will last are businesses that build common-minded people together. This might often mean at the beginning that you microsize your audience but it’s actually building a loyal customer base that is loyal to your brand since you’re also loyal to them.
A business that seeks to connect people towards an environment through your services or products also ensures that it’s easier to deliver their needs. This is contrary to a business who tries to serve all. In doing so, they the ones they actually really care about.
Loyalty goes both ways. Do you want true brand loyalty? Earn it and by giving it first; don’t expect it to be given for free.